Town Council Strategic Plan

What is a Strategic Plan?

At its most basic level, a strategic plan exists to answer three questions:

What do we know to be true today?
Where do we want to be in the future?
How can we get there?

The Town Council have identified the development of a strategic plan for the Town of Yountville as a key priority and will outline a systematic process for moving toward a vision in a manner that involves the development and prioritization of strategic goals along with measurable strategies and objectives.

The Town of Yountville's Strategic Planning Framework provides a vision for the Town's development, outlining key objectives and initiatives designed to enhance the community's vitality, sustainability, and overall well-being. With a focus on strategic priorities, this plan serves as a guiding beacon for informed decision-making, steering the Town Council in shaping the future of Yountville over the designated period.

Why is a Strategic Plan Necessary?

The Town regularly uses planning tools like the General Plan to guide the Town's growth in housing, transportation and land use. A Strategic Plan, when combined with the annual budget along with other planning documents and community feedback, sets a clear path for moving a community forward. If the Strategic Plan is used accordingly, the plan will drive the budget discussions each year and ensure that projects, programs and services are aligned with the Strategic Plan's set goals and outcomes.

Strategic Planning Process

On April 29, 2025, the Yountville Town Council gathered for its annual goal-setting retreat, an important step in shaping the Town’s priorities for the year ahead.

Using structured tools like a Goals Grid and an interactive dot-voting exercise, Council members worked together to evaluate which initiatives should be advanced, paused, or re-imagined. This process helps ensure that resources are focused on the projects with the greatest community impact and alignment with Yountville’s vision.

How the Dot-Voting Process Worked

Each Council member received color-coded dots to place next to the initiatives they felt most strongly about. The colors carried meaning, allowing the Council to express values alongside priorities:

  • Gold Dots – Highest priority

  • Silver Dots – Second-highest priority

  • Red Dots – Safety-related priorities

  • Blue Dots – Health and wellness initiatives

  • Green Dots – Sustainability goals

Top Collective Wins – 2025 Priorities

The dot-voting revealed strong alignment on several initiatives. Among the most supported:

  • YountFill Still/Sparkling Fountains to encourage reusable water bottles (5 votes)

  • Customer Service Surveys & Service Delivery Metrics to improve responsiveness (5 votes)

  • Year-Round Festive Lighting to enhance pedestrian safety and vibrancy (4 votes)

  • Legacy Trail with Historic Narrative connecting buildings, people, and places (4 votes)

  • Temporary Use Permits for pop-ups and recurring community events (4 votes)

  • Red/Green/Blue BBQs Ending with Yountville Night Out to foster connection (4 votes)

  • Improved Job Site Postings & Information Portals for transparency (4 votes)

Colored_Dots_1_NoShadowsBlack Dots Brightened

Vision and Mission Poster Design | FOCUS


The entire organization is committed to moving forward based on this direction and we adopted a new FOCUS mission statement that states: The Town of Yountville is a Forward-thinking agency with an Open-minded workforce that is Committed to Yountville and Unified with the community in delivering Sustainable results. This mission will guide the organization as we work collectively toward meaningful, community-driven outcomes.


This complements our established vision: to maintain a safe and healthy town that respects its history and natural environment while creating an exceptional quality of life for residents providing value through amenities and services and promoting sustainable businesses and economic development.








Guiding Documents

The Town of Yountville's Strategic Plan and Core Elements provides a vision for the town's development, outlining key objectives and initiatives designed to enhance the community's vitality, sustainability, and overall well-being. With a focus on strategic priorities, this plan serves as a guiding beacon for informed decision-making, steering the Town Council in shaping the future of Yountville over the designated period.

The Yountville General Plan is a comprehensive planning document that serves as the guiding framework for the Town of Yountville's future development and land use. It outlines the community's vision, goals, and policies, covering aspects such as housing, transportation, open space, and economic development to ensure sustainable growth and a high quality of life for residents.

      • The Town of Yountville's Climate Action Plan is a strategic plan that outlines specific measures and initiatives aimed at mitigating and adapting to climate change, emphasizing sustainability practices, reducing greenhouse gas emissions, and fostering environmental resilience within the community. In June 2019, the six jurisdictions in Napa County took action regarding the countywide commitment to address climate change and in 2020 formed the Napa County Climate Action Committee (CAC). The CAC consists of two elected officials from each of the six jurisdictions. The CAC is administered and staffed by Napa County.

The Town of Yountville Parks and Recreation Master Plan is a visionary document outlining strategies and priorities for the development and enhancement of recreational facilities and programming. Through community engagement and thoughtful planning, the master plan aims to create inclusive, sustainable, and well-maintained parks that cater to the diverse needs and interests of Yountville residents for years to come.

The Town of Yountville's Adopted Budget is a comprehensive financial blueprint that serves as a roadmap, outlining the Town's priorities, expenditures, and revenue allocations to support its services and the well-being of its residents.

        • The Town of Yountville's Fiscal Policies provide a structure for financial management, responsible budgeting, and transparent allocation of resources, fostering a stable economic foundation for the community.
        • The Town of Yountville's 5-Year Capital Improvement Plan outlines the vision for essential infrastructure enhancements and investments over the next five years. With a focus on maintaining the quality of life and high-level service delivery, this plan serves as a guide for prioritizing projects that will enhance the town's public facilities and overall infrastructure.

Napa County's General Plan serves as a broad framework for planning the future of Napa County. This General Plan is the official policy statement of the County Board of Supervisors to guide the private and public development of the County.

Veterans Home of Yountville Master Plan outlines the long-term vision for the campus. 

Previous Strategic Plans
Strategic Plan and Core Elements 2024 (PDF)
Strategic Planning Framework and Critical Success Factors (PDF)
Fiscal Years 2011-16 Strategic Plan (PDF)
Strategic Plan Update January 17, 2012 (PDF)
Strategic Plan Update January 15, 2013 (PDF)
Strategic Plan Update January 21, 2014 (PDF)